Adapting to Consumer Demand

Adapt to consumer demand in 2016 with Westlers frankfurters

 Frankfurter specialist, Westlers, is looking forward to an exciting year ahead, with predictions that the UK is set for a fast-casual dining revolution, with chefs experimenting more with global flavour infusions and gourmet fast food grab-and-go options, the trend is set to expand ever further.

Recent statistics from data and insight experts, Technomic[1], suggest that the fast-casual dining trend will become even more popular in 2016 – especially among Millennials – providing caterers with the ideal opportunity to innovate their food menus and drive sales.

Three of the main trends predicted all point to consumers demanding great-tasting, original recipes that are available to eat at any time during the day.

Robert Burns, marketing controller at Westlers, said: “The new year represents a great opportunity for food outlets to freshen up their food menus. By sourcing versatile ingredients such as frankfurters, caterers can produce a wide array of flavoursome, visually appealing dishes that can tap into new or emerging flavour trends.”

‘Global hybrids’ is a key trend that is expected to heavily influence the UK foodservice sector in 2016. Chefs and caterers should be looking to infuse a range of global flavours in to established cuisine to create new and exciting dishes.

In addition, caterers and chefs should be looking to source great-tasting, cost-effective ingredients that can help draw in diners looking for gourmet fast food options. Frankfurters are an ideal ingredient that can be served quickly and conveniently, helping food outlets to drive covers upwards.

Westlers offer naturally smoked beechwood frankfurters in a range of sizes to suit a variety of appetites. The traditional continental recipe ensures that the Westlers frankfurter range is one of the most great-tasting, cost-effective snack options on the market.

Robert continued: “Quick and easy to prepare, Westlers frankfurters offer the perfect solution to operators looking to capitalise on the demand for more gourmet fast-food options. And keeping a look-out for and tapping into new consumer trends is vital for food outlets, looking to maximise sales in 2016.”

Along with the premium frankfurter, Westlers can also offer support with cooking equipment to help caterers prepare and present their frankfurters in the best possible way. Bain maries, roller grills and steamers allow caterers to offer hot dog dishes directly from the counter as both the frankfurters and pre-prepared toppings can be kept at optimum temperature throughout service.

In addition to this, POS materials such as posters and flags as well as sundries such as Westlers branded hot dog boxes are available. All are designed to create theatre and help provide a more engaging dining experience.

[1] Technomic Predicts 2016 Restaurant Trends for the UK.