Influx of diners
“As England and Wales prepares to host one of the biggest sporting events in the world, it is essential that pubs and bars look to maximise profit by offering foods that will entice diners, but are quick and easy to prepare.
“The Rugby World Cup (RWC) will see over 450,000 spectators from across the world visit our shores. The economy is expected to see an additional £962m added to the national GDP as a direct result of the tournament.
Interest in rugby is growing, the global TV audience is expected to reach a 4 billion. With this level of interest in an event lasting 44 days, it is important that caterers offer a menu that will allow them to capitalise on the opportunity it presents.
Convenience is key
“The Rugby World Cup will be a national event, taking place all over the country in 13 stadiums. With the large influx of spectators around games enjoying the match atmosphere, pubs and bars must offer suitable foods that will heighten the viewing experience.
“Hand-held food is a necessity as it can be eaten easily and is very convenient while supporters are standing at the bar, watching the game or celebrating a try.
“With numerous matches occurring over the course of the tournament mid-week, most fans will be looking for somewhere to catch the game. Over this period caterers could look to create an atmosphere and dining experience that embodies the RWC.
“As well as offering diners the opportunity to watch the game on TV, pubs and bars should create an area where spectators have the freedom to drink, eat and support their team while the drama unfolds.”
“For pubs and bars looking capitalise on the Rugby World Cup, serving food which benefits the diner and is cost effective is crucial. Hot dogs have many qualities that make them suitable for serving up to diners.
“The recent introduction of the gourmet hot dog has seen an increased variety of toppings and sides as accompaniments, which allow for a greater mark-up on menus to be warranted. The variations in toppings allow caterers to create theme related menus. Toppings such as French ratatouille, American mac ‘n’ cheese and Japanese chicken teriyaki can be added to hot dog dishes and put on the menu while these teams are playing.”
A helping hand
“Frankfurter specialists, Westlers offers a high quality product that has been produced to satisfy the needs of caterers and diners. The authentically beechwood smoked frankfurter offers diners a wonderfully flavoursome product, while the 90% meat content gives peace of mind to caterers who know they are offering a premium product. Sourcing the Westlers frankfurter can also help drive down costs as a menu can be created by using one primary, versatile product.
“To aid caterers further, Westlers offers equipment which can provide support with the cooking process. Steamers, bain maries and roller grills can also help to save money as lower skilled chefs do not have to be trained up. Investing in these packages can also free up more time to focus on creating toppings and sides which can justify a higher price per dish.”
“Having these support packages also enables food to be served directly from the bar, increasing the likelihood of spontaneous sales.”