Quick Bite: Gourmet Fast Food

Premiumisation

“Gourmet fast food continues to grow in popularity and UK operators in the quick service sector have been quick to adapt to this trend.

“As consumers continue to seek out great tasting, convenience foods that can be eaten quickly and on-the-go, they now also expect more luxurious fast-food options on their menus.

“The rise in demand for delicious street-style foods has seen an influx of worldly flavours, which has also led to an increase in the quality of food on offer. The growth in quick service outlets serving a wider variety of different foods from around the world has seen diners spoilt for choice with new and exciting flavours.

“Reacting to consumer trends is very important for caterers, as it can help drive sales, profits and footfall, whilst ensuring outlets are at the very forefront in terms of menu appeal. And as consumers continue to become more adventurous in the foods and flavours they are choosing to try, the base ingredient such as a premium frankfurter, lends itself perfectly to adapting to an array of flavours.

“Frankfurters are an ideal option for caterers looking to create a number of premium, appetising dishes that can be served quickly and eaten conveniently and Westlers premium frankfurters are perfect for offering consumers a great tasting, good quality eat.

“Westlers frankfurters are beechwood smoked for that authentic continental taste and are made from 90% pork, making them one of the meatiest frankfurters available.

“Quick and easy to prepare, Westlers frankfurters offer the perfect solution to operators looking to capitalise on the demand for more gourmet fast-food options.

“Serving varied, globally inspired, luxurious hot dog dishes, such as the Monte Cristo pork frankfurter with Swiss cheese, strawberry jam, gherkin and mustard, the Louisiana BBQ Pulled Pork frankfurter with onion, coleslaw, lettuce and red onion or the Mexican Pork frankfurter with chilli, jalapeno, sour cream, shows innovation and offers visual impact and culinary flair, which can help to drive sales.

“Sourcing a high quality frankfurter in conjunction with a creative world of flavours themed menu, can provide the perfect combination to increase profitability, by offering customers a unique and memorable experience.

“Along with the premium frankfurter, Westlers can also offer support with cooking equipment to help caterers prepare and present their frankfurters in the best possible way. Bain maries, roller grills and steamers allow caterers to offer hot dog dishes directly from the counter as both the frankfurters and pre-prepared toppings can be kept at optimum temperature throughout service.

“In addition to this, POS materials such as posters and flags as well as sundries such as Westlers branded hot dog boxes are available. All are designed to create theatre, resulting in a more engaging dining experience.”