The Big Kitchen Launch

THE BIG KITCHEN REVIVES WESTLERS BRAND WITH NEW PREMIUM HOT DOG

Leading foodservice brand The Big Kitchen has revived nostalgia brand Westlers by launching a brand new premium recipe frankfurter range for foodservice and leisure outlets.

The Corby based manufacturer has taken on the long standing hot dog brand and reinvented its products with a brand new continental style recipe tapping into the gourmet hot dog trend prominent in the industry.

Westlers’ all new premium 90% pork frankfurters are gently smoked over natural beechwood. This age-old technique draws on the vast experience of The Big Kitchen’s parent company, Zwanenberg Food Group – one of Europe’s leading hot dog manufacturers.

Jonathan Ashmore, commercial director at The Big Kitchen said: “The Westlers brand is one which many people associate with their youth, and we’ve recognised that there was an opportunity to reinvigorate a well-loved brand. Bringing it under The Big Kitchen umbrella has allowed us to completely refresh the recipe and the brand in line with the current trend for premium hot dogs.”

Westlers frankfurters have the highest meat content of any hot dogs on the market and provide foodservice outlets with a convenient, premium quality frankfurter product.

Jonathan continued: “Hot dogs and frankfurters have traditionally been associated with football stadiums and leisure outlets and they clearly still have a role to play in those arenas. But the rise in popularity of gourmet hot dogs offers opportunity for outlets of all sizes to upsell a classic by adding less traditional toppings and sides.

“The new Westlers premium frankfurter range is made to a traditional continental recipe which offers outlets the authentic taste the consumer demands as a base for wider menu innovation.”

Westlers premium frankfurters are vacuum packed for freshness and can be stored at ambient temperatures.  Added value packages are available to include equipment such as roller grills, steamers and bain maries; POS materials such as posters and flags; and sundries such as branded frankfurter boxes.

For more information on the Westlers natural beechwood smoked frankfurter range visit www.westlerfoods.com or contact The Big Kitchen on 01536 463 080 or sales@thebigkitchen.org